e2Advisors was hired by Rowan County, N.C. for an exciting new economic development initiative: The development of the Rowan County IDEA Center.

The IDEA Center is an unique public-private-academic partnership between the Rowan County Commissioners, the Rowan County Chamber of Commerce, the Rowan County Economic Development Corporation, the local colleges and private enterprise with an overall goal of stimulating entrepreneurial and economic activity in Rowan County.


e2Advisors developed the business plan and schematic drawings for converting under-utilized mall space into a multi-function entrepreneurship center, including incubation space, digital media resources, a "maker" fabrication lab and co-working space. Based on this plan, development funding from the County Commissioners was secured, a project manager hired and detailed implementation begun. Additionally, e2 has worked closely with local marketing resources to develop the marketing plan and all marketing and fundraising materials and provided the project manager with all year 1 program content. Target launch date: fall 2020.